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What Will Apple Do Next?

Whatever Apple does affects everyone in the modern connected world whether you use iPhones or other brands, or whether you use a Mac or a PC. It is so influential not because it has class leading hardware and software integration or the newest features – indeed other platforms often add new features faster than Apple does. But it has a unique influence because its users spend more money on their devices than anyone else’s users. Much more money, almost EIGHT times as much on iOS devices than Android/Windows according to Forbes, the money people.

Read the rest of this article that is published in Verandah magazine…

apple do next
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